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HOW CREATIVITY IS HELPED BY FAILURE
Matthew Syed is the author of Black Box Thinking and presents this thoughtful article on creativity.
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The article provides a potent insight into the design process and what it takes to achieve sophisticated product outcomes.
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James Dyson…takes it to another level with over 5000 prototypes to generate his first mechanical marvel.
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Very much aligned with John Cleese and musings on the conditions required to be creative… practical, thought provoking and humorous.
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